Promotion of German tourism for Malaga

28 March 2014
The city of Malaga will be represented again this year in the International Tourism Exchange being held in Berlin since Wednesday. Their main objective while attending is to maintain the German market’s growth, one of the most important international tourists’ issuers for the province, alongside United Kingdom and France.
Representatives are attending this event in order to consolidate what has been classed as “spectacular” growth during 2013 and also during January, reinforcing its image as one of the favorite destinations for German passengers. During this year’s Exchange, the City Council will have their own stand, unlike in previous years, when they were part of Andalucía’s stand.
Malaga’s capital city will be attending this tourism fair with very good figures for this market after experiencing a growth of 31 and 40% in travelers and overnight stays during 2013. This trend continues during 2014. In fact during January, we have seen an increase of 77% in number of tourists and 131% in overnight stays. It is expected that this trend has continued in February and March. The numbers consolidate the German market as third in the ranking of issuing countries for the city. Better air travel connections have a lot to do with this growth, and it is likely that the destination will continue growing.
Tourism Department’s work agenda while at ITB includes more than twenty meetings with tour operators, wholesale professionals and ship makers who specialize in ‘city break’ and cultural sections from Germany, Holland and Poland. There will also be meetings held with Air Berlin and Lufthansa, eleven meetings with specialized press and the Spanish tourism offices of Frankfurt and Dusseldorf. Pending are still meetings with Berlin and Dusseldorf’s tourism office representatives. The City Council’s has made a budget transfer of 31.100 euros in order to promote Malaga at the exchange. The twenty-one square meter stand will allow the capital city to promote itself as a distinct destination that works as a complementary one to the ones in Costa del Sol.